Elevate Your eBay Game with Luxury on a Dime
Here are some notes from today’s event.
Have 8-12+ photos in your listings.
Depending on the item, that is the minimum requirement that eBay will say is needed for optimum search. Can’t get to that many photos? Try doing a zoom of part of the item as another picture.
Use the dropdowns for details that you can’t fit in your title to make it searchable
Your item description will not be part of search unless the buyer uses the left-hand navigation and selects “search in description.” Most do not do so.
Store setup for Growth Roadmap.
Use AI to help you create the items that ebay is asking for to complete your store. Video, banner, etc.
Top Rated Seller & Visibility.
The higher you are rated, the higher your items show in search.
Top Rated, Top Rated Plus.
Shipping- meet your promise of shipping. Same day, 1-day, 2-day, etc. Meet the number you promise. You can use 6am as the time required in a paid order to count.
30-day free returns. Necessary for Top rated plus rating. Some suggest going to 60 day returns for the holiday season.
Driving repeat sales
Make a buyer group for people who are buying from specific categories.
Automate newsletters to those groups with info: welcome letters, coupons, sales events, etc.
Build loyalty - when they trust your brand, they are more likely to buy from you again. Upsell.
Marketing vs Advertising.
Marketing is free to you. You don’t pay to use them.
Setting up a discount or offer.
Sending offers to likers.
Advertising- You pay to use the service, even if the person doesn’t buy.
Take Action
Register for a Seller Clinic Session- link: ebay.com/sellercenter/growth/seller-clinics
Run your Listing Quality Report on ebay hub and update weak listings.
Review your Stale Listings Report from your Seller Clinic and refresh stagnant listings aka-old listings that are not showing in search.
Audit your store setting for banners, vidoes, and categories.
Set up you Buyer Groups and create and send a newsletter, plan for future newsletters. There is a limit to how often you can send/they can receive.
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