Join us for an interactive VIRTUAL Seller Circle session focused on two powerful tools that can transform your eBay business: Buyer Groups and Newsletters.

In today's competitive marketplace, building lasting relationships with your customers is more important than ever. This session will show you how to leverage eBay's built-in communication tools to create targeted buyer segments, craft compelling newsletters, and drive repeat business.

What You'll Learn:

✅ Understanding Buyer Groups - Learn how to segment your customers strategically based on purchase history, interests, and behavior patterns

✅ Creating Effective Segments - Discover the best ways to organize your buyers (VIP customers, category-based groups, recent purchasers, and win-back campaigns)

✅ Newsletter Fundamentals - Master the art of eBay-compliant email marketing that drives traffic and sales

✅ Content Strategy - What to include in your newsletters to provide value and encourage purchases (exclusive offers, new inventory, behind-the-scenes content)

✅ Best Practices - Timing, frequency, subject lines, mobile optimization, and visual design tips

✅ Integration Tactics - How to combine buyer groups with newsletters for maximum impact

Who Should Attend:

Sellers looking to build a loyal customer base

Looking to build a brand

Anyone wanting to increase repeat business

Stores ready to take their marketing to the next level

New sellers eager to start with best practices

Experienced sellers looking to optimize their customer communication

Whether you're just getting started with customer communication or looking to refine your existing strategy, this session offers actionable insights you can implement immediately. Network with fellow sellers, share experiences, and learn how to turn one-time buyers into lifelong customers.

Format: Virtual event

Duration: 90 minutes (presentation + Q&A)--- presenation (Approx. 45. min)

Cost: Free